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Product Structuring includes solutions that facilitate creation of new products leveraging technology and/or information provided by social databases, pricing

Customer Acquisition includes financial inclusion, financial education, campaign management, brand awareness, content delivery, application forms, KYC/AML, authentication, credit underwriting, credit scoring

Risk Management includes tools and instruments that assist determining risk level for existing and new clients, credit scoring, social media driven data processing, fraud prevention, IoT driven analytics

Customer Engagement includes omni-channel servicing, retention and expansion of relationship, alerts and notifications, contact center and distribution channels, chatbot

Operational Efficiency includes policies, standards, processes, or methodologies that apply to staff and/or areas of the organization not directly related to customer relations such as HR, Accounting, Legal, and others.